Pitching to Aliens
Umair Kazi suddenly finds himself on a Zoom call with aliens.
ad jingles
Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
A Socratic Dialogue for the Next 25 Years
Umair Kazi decodes the Gen Z philosophy.
Composing Chai Chahiye in the Golden Age of Advertising
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
The Sound of Successful Brands
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Jingle all the way
When it comes to jingles, simplicity matters.