Deluded Poets and Data Accountants
Advertising has split into two feverish extremes and the centre may not hold, warns Ad Mad Dude.
creatives
How Creativity Can Change the World
Ad agencies need to reimagine their mission, writes Afzal Hussain.
Pitching to Aliens
Umair Kazi suddenly finds himself on a Zoom call with aliens.
Pitching For Success
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
People Hate Ads
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.